PSYC316 Psychology of Mass Media

This course examines the role of mass media in shaping individual behavior, social relationships, and collective life from a socio-psychological perspective. The historical development of mass media and its influence on public attitudes, social norms, and collective behavior will be explored. The course engages with key theories explaining how media affects cognition and action. Emphasis is placed on social-cognitive and psychological mechanisms through which media messages influence perceptions, decision-making, and behavioral patterns. The course also analyzes the relationship between media consumption and social dynamics, including identity formation, group behavior, and the transmission of cultural values across diverse populations. Through critical evaluation of socio-psychological frameworks, students have the opportunity to assess the extent, complexity, and limitations of media influence on both individual and group behavior.